Acronym | Goretex
Insight / Basics
For A/W 2020, Tilak and Acronym highlight their partnership of twenty years by releasing an updated version of Tilak’s iconic “Evolution” jacket. In addition, this project – and product – also honors both partners’ long-standing relationship with the GORE-TEX brand.
TILAK
Since the 1980s, Czech brand Tilak has crafted sophisticated high-performance outdoor apparel.
ACRONYM®
Berlin's ACRONYM® is renowned for its futuristic aesthetics and tech functionality, cultivating a dedicated following.
Impact
The photo and video assets were used globally for the launch of the project on Gore-Tex website. The story was picked up by digital media outlets such as hypebeast.com, highsnobiety.com among others.
Tasks
Creative Direction, PR & Social Layout, Toolkit, Production, Project Management, Concept, Photography, Location Scouting.
Network
Talent Buying
