Acronym | Newonce
Insight / Basics
For the launch of the magazine, a cover story featuring Errolson Hugh from ACRONYM in Berlin was highlighted. This main story showcased his innovative work in the fashion industry, providing an in-depth look at his design philosophy and unique approach. The feature set the tone for the publication and underscored Hugh's influence as a pivotal figure in contemporary fashion.
ACRONYM®
ACRONYM is a pioneering brand at the forefront of technical fashion, founded by Errolson Hugh and Michaela Sachenbacher. Known for its innovative designs that blend high-performance functionality with avant-garde aesthetics, ACRONYM consistently pushes the boundaries of design and technology.
Impact
The launch of Newonce magazine was defined by a landmark cover story featuring Errolson Hugh of ACRONYM in Berlin, marking the most significant feature to date. The accompanying photos garnered substantial social media engagement, solidifying the story's resonance and establishing it as a cornerstone of the magazine's debut.
Tasks
Creative Direction, Photography, Social Media Layout, Production, Project Management, Concept, Location Scouting.
